21 Jul

Is Tissot a luxury brand?

The short answer is no, it isn’t.

The longer answer entails entering into a bit of speculation about the meaning of the term “luxury” and its difference with the term “high-end”.

The Swiss Federation of Watch Manufacturers, in its reports, divide cleanly watches into four different categories.

  1. Up to 200 CHF
  2. From 200 to 500 CHF
  3. From 500 to 3.000 CHF
  4. From 3.000 CHF onwards

As you can see, this is a rather convenient, but very sketchy classification. We would get fashion watches in the first category, good watches in the second category, affordable luxury watches in the third category, and luxury watches in the fourth. But I see a LOT of difference from a watch in the 3.000 CHF range and one in the 10.000 CHF one. So, it seems to me that there is something lacking in there. And cold data seems to suggest that the cutoff threshold for true luxury lies indeed in this range, that is around 10.000.

I would personally consider the range from 3.000 to 10.000 CHF high-end, and everything over it true luxury.

And I am quite convinced a lot of experts in the horological field would agree with me. The high-end world mostly features excellent, but industrially made timepieces, like Rolex and Omega. Anything above that is made in smaller quantities, and generally has much more human intervention, especially for making the details, like decorations, or manufacturing special complications which are quite uncommon (and costly).

So, to get back to your question, if we check Tissot we see that it manufactures about 3.5 million watches per year - so definitely, not hand-made. And also, that they start with very affordable and beautiful models.

Below are some of the beautiful Tissot models we have in our store.

1. TISSOT TRADITION T063.610.36.038.00


The Tissot Tradition family gives ultra-modern watchmaking a justified hint of nostalgia, giving today’s technology a vintage-style design signature. High-tech operation is perfectly balanced with classical details and subtle vintage-look finishes. These are complemented by design elements such as guilloche decoration and a gently curved case. The Tissot Tradition promises wearers endless hours of precision with sustainable good looks.

2. Tissot PRS 200 Chronograph T067.417.26.051.00 Mens Watch

This Tissot is all about practicality while not straying from style. Retaining an exceptional quality, it is sophistication matched up at par with the brand. The fully operational chronograph gets a sapphire crystal glass roof (a lens, in fact) with a separate window for date display. The Swiss quartz movement ticks beneath, topped with a two-way rotating bezel. Its 200m water resistance is a cool match to its robust, daily-wear design, which doubles up as a ‘special occasions’ watch oftentimes.

3.Tissot Men's T067.417.11.051.00 Silver Stainless-Steel Quartz Watch with Black Dial


Interesting look of the Tissot T-Sport PRS 200 T067.417.11.051.00 timepiece makes it alluring to the wrist of a male watch user. Its 42mm steel made case makes it sturdy at any occasion. This sports watch has functions like the chronograph. Silver ring like bezel of this watch has three crowns at its right side. Stainless steel borne strap of this model has been constructed with intelligence. The blackish dial of this watch has been decorated with classiness. Three chronograph sub-dials are placed beautifully. The date function is placed at the 4 o’clock position.

4.Quickster Chronograph White Dial Men's Watch T095.417.36.037.00

Rose gold-plated stainless steel case with a brown leather strap. Fixed brown ion-plated bezel showing tachymeter markings. White dial with luminous hands and index hour markers. Arabic numeral marks the 12 o'clock position. Minute markers around the outer rim. Dial Type: Analog. Luminescent hands and markers. Date display at the 4 o'clock position. Chronograph - three sub-dials displaying: 60 second, 30 minute and 1/10th of a second. Quartz movement. Scratch resistant sapphire crystal. Solid case back. Case diameter: 42 mm. Case thickness: 10.72 mm. 

5. Tissot PRS 200 Chronograph Mens Watch T067.417.16.051.00


Tissot is a longstanding name in the consistently-worthy sect and can easily be put up as the Leader. Tissot is classic; it reflects personality through simple designs. A classy dark look makes this Tissot badly wanted but not so much as does its high-featured technology. A must for those looking for a classic watch.

Sizzling with its silver getup, the Tissot T-Sport PRS 200 T067.417.16.051.00 timepiece is ready to allure the male watch users. 42mm steel made case of this watch makes it solid. The silvery bezel of this model is attractive as well as pretty. Three crowns have been placed at the right side of the watch bezel. Leather has been used to make the strap of this watch flexible as well durable. The blackish dial of this watch has been decorated with superior craftsmanship. Three chronograph sub-dials have been well placed. Date counter has been placed at the 4 o’clock position. 
Thank for you reading through our blog. God bless.