12 Jul


Finding Your Style

This blog will talk about factors to consider when buying a watch for a woman. As a wardrobe staple of the modern woman, a watch is a style statement designed to keep you on track. We’ve collected some of the hottest trends, top brands, and most popular styles to help you narrow down your search for the perfect timepiece. 

There is no denying that the world of watches is very much a man’s world. Bargain Watches acknowledges that. Men buy more watches than do women, advertising seems to be predominantly about men’s watches, and watches for men generally dominate the horological landscape. Wristwatches for men really took off in the 1920s and 1930s and, since then, it is for them that watchmaking has been mostly focused. It could be argued that for many decades the women’s watch market was sidelined, a sideshow almost. Many women’s watches were too often merely downsized versions of men’s watches, with perhaps some diamonds or semi-precious stones thrown in to make them more ‘feminine’.

Women care more about the beauty and poetic allure a watch possesses. Buying a good watch seems to be an emotional journey and experience for many women who love them. This point is made by a Parisian watch specialist, Béatrice Rouhier, who stresses that women are actually looking for poetry in the watches they buy. Rouhier states how, “For women, the point is, yes, it is a technical watch...but it is a watch that [also] tells a story”. For example, when asked why she loved her moon-phase watch, Eva Malmstrom Shivdasani, the creative director of Soneva Resorts, Residences and Spas in Bangkok, had this to say: “I love the look of it, and the movement of the moon. It’s a stunning watch, so beautiful. I don’t use it for the function - I just like the beauty of it.”


1.Designer or classic brand?

James Lamdin is a watch collector and expert who had this to say about expensive fashion watches: “In the women’s watch market, it’s even easier to get caught up in buying something that’s really overvalued. Because they don’t believe their consumers are going to pay as much attention, [designer brands] are more likely to rip you off with a junk watch for a ton of money”.

2. What style of watch to choose?

Choosing the style or a case shape for a woman’s watch is important. The classic shape continues to be round, but some women do prefer the more bold, possibly more ‘masculine’ square-shaped watch. Rectangular watches can be very chic, whilst watches in curvy or other extraordinary shapes can also be a lot of fun, and certainly make a statement with their eye-catching lines.

3.The Size of Wrist

Women’s wrists usually range from 5 inches to 7 inches (roughly 12 to 17cm) in circumference, and women’s watches usually have diameters anywhere from 22 to 34mm, depending on the style and watchmaker. A smaller watch diameter of 22 to 28mm is more suitable for a petite wrist of 5 to 6 inches (12 to 14cm), for example, whilst a watch diameter of 28 to 34mm is more suitable for an average woman’s wrist of 6 to 7 inches (14 to 17cm). It should also be stressed that the watch size might also depend on whether the watch is being treated as a flashy jewellery or accessory item or as a wristwatch for daily or even special use.

4. The type of movement  

As with the buying of any watch, one of the first things to decide is whether to go mechanical or quartz. A mechanical movement involves careful engineering and are watches as we traditionally know them. However, they can lose time and are not as precise as a quartz watch, which is an innovation that took the watchmaking world by storm in the 1970s. Quartz watches are indeed more practical, reliable, usually cost less and require less maintenance. However, many women today, like men, continue to choose watches with a mechanical movement, due to their enormous appeal owing to their tradition and craftsmanship.

5. Gold, Leather, Silver?

The look of a woman’s watch is critically important, of course. Central to this look is what materials have been used for the watch. Gold watches continue to be highly in demand, and the use of gold is possibly more common in watches for women than it is in men’s watches. There are different shades of gold used in women’s watches, which include the much-loved and classic yellow gold, as well as rose gold, white gold and pink goldPlatinum is also used, often in combination with one of the shades of gold, so as to give a stunning ‘two-tone’ effect. Stainless steel is also widely used by watchmakers, but that is mostly to give the watch a more masculine and solid look to the watch. Ceramic has been increasingly used in modern designs for women’s watches. Ceramic is more practical to wear, it doesn’t scratch and gives a polished and spectacular look to the ladies watch. It is also, like stainless steel, hypoallergenic, which can be very helpful.

6. Strap or Bracelet?

There are different types of bracelets used in women’s watches. These can be in a single band, such as stainless steel, or linked, as is often the case with bracelets made of gold or combinations of gold and platinum. Bracelets are the norm with jewellery / formal watches, as well as quite often the preferred choice of fashion watches. Straps are usually in leather, and can be undeniably stylish. Their various colors often match dials or can be utterly exotic. Casual / daily wear watches usually have a strap, as do some fashion watches. Finally, there are rubber straps, which are long-lasting, easily cleaned and, valuably, shouldn’t be damaged by perfumes. Sports watches invariably use a rubber strap, as do some fashion watches. They also come in a variety of colours and designs, of course

7. Colours

More than do men, women not only know the power of colour, but will very often accessorise accordingly. The colour of a watch can be very important for the wearer. For example, and almost paradoxically, a white watch may look better on a woman with a fair skin-complexion or on one who often wears light-colored clothing. Black watches, on the other hand, complement darker coloured (or tanned) skin, as well as women with bolder physical features. A more neutral tone, such as silver or beige, can go well with a variety of different skin tones and physical characteristics of women. Gold and platinum also tend to be quite versatile in this regard - which is just as well, given how many expensive watches come in those colours! These colours, however, do tend to be more subtle and demure than do the more ‘extreme’ colours like black and white, not to mention even more vibrant colours such as red, pink and blue. Colour is very personal, even emotional and mood-related - something of which many women are well aware.

Ultimately a watch is a thing of beauty. And it’s okay to view a woman’s watch as an accessory. There is too much snobbery and intimidating technical jargon in the world of watches, and that is no different for the female watch market. Buying a watch for a certain look or even for a certain outfit or event is perfectly acceptable, if that is your intent. After all, accessories are what make every woman have their own unique look and style. And fine luxury watches should be no exception. A beautiful watch, whether elaborate or minimalist, can create a distinctive look for the wearer. It is (and it should be) the very personification of that woman.