At first glance, Gucci watches might appear to be simply “fashion” branded watches like other luxury nameplates. But Gucci acquired a luxury Swiss watch brand, Severin Montres, in 1997 and is now part of the Kering luxury goods group along with Girard-Perregaux and Ulysse Nardin. This puts them in a different league from many other fashion houses.
The G-Timeless line uses a Swiss quartz movement from Ronda and starts just under $1,000. So this is right in the middle of the entry-luxury range, above many respected Swiss watch brands.
The majority of Gucci watches are priced between $1,000 and $2,000 and use Swiss quartz movements. They feature signature Gucci symbols and styling, so they wouldn’t generally be cross-shopped by luxury watch buyers. But they are decent Swiss watches.
The Eryx watch even has an automatic movement and more neutral styling. It’s certainly Gucci’s best entry in the mainstream luxury watch market.