the short answer (from a fashion point of view) is “Yes, they are ”
By definition, an Emporio Armani watch is a “fashion” watch. This means their quality and craftsmanship is going to be below that of a premium brand in our industry, such as Rolex.
When reviewing what consumers have to say about this brand of watches, you’ll find several negative comments that are targeted more toward the fashion watch industry than be a complaint about the watch itself.
More positive people mention buying more than one and that they are among the best Chinese made watches they have found. Consumers also like that the bracelets are nicely made and that sometimes there are great savings at Fossil Outlet stores.
You’ll find that many watch collectors tend to rate the quality of their timepiece based on its weight and their perception of its durability. These are certainly important traits, but it doesn’t tell the entire story of a watch. With an Emporio Armani watch, you’re also purchasing a top-quality fashionable item, which is potentially manufactured in Switzerland and meets your budgetary needs.
This brand may license itself out to The Fossil Group, but that doesn’t detract from the final quality of the timepiece. High-end brands trust Fossil because of their commitment to an affordable, but still high-quality timepiece. Armani is a name that represents some of the best products the fashion world has to offer today